Tag Archives: food

WTF is “Natural Flavor”?

Checking out the pantry, I discovered a jar of Planters Five Alarm Chili natural flavor with other natual flavor Dry Roasted Peanuts.  Such an interesting byline to put on the front label of your product.   Now I’m wondering, wtf is natural flavor anyway?… and why are they mixing it with “other natural flavor”?   Here are the labels: 

So, on the back of the label under ingredients:

They have things you would probably expect: peanuts, sea salt, brown sugar, dried onion, dried chili pepper, dried garlic and dried tomato.  But, you won’t find them in that order.

They sprinkle in things that sometimes seem silly, for example: cornstarch and modified cornstarch..  are they disguising their secret ingredient in corn starch?

There are those things I only vaguely understand their purpose: gelatin, dried corn syrup, and gum arabic.

Things I completely don’t get, such as: maltodextrin and autolyzed yeast.

Then, there are these two seemingly intentionally vague phrases to describe ingredients: spices and natural flavor.

Well, I don’t see the “other natural flavor”.  Why is it on the front, and what is natural flavor.    I wonder what other people think.  I”m going to find out and come back to this.

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